Manage all your social media in one place
Hootsuite is the world's most widely used social media management platform. Schedule posts, engage with your audience, and measure performance across all your social networks from one dashboard.
TRUSTED BY 18+ MILLION USERS WORLDWIDE
See Hootsuite in Action
Learn how Hootsuite helps businesses manage their social media presence and grow their audience across multiple platforms
What is Hootsuite?
Hootsuite is the world's most widely used social media management platform, serving over 18 million users and 800+ of the Fortune 1000 companies. Founded in 2008, Hootsuite has become the go-to solution for businesses looking to streamline their social media operations and maximize their online presence.
The platform allows users to manage multiple social media accounts from a single dashboard, supporting over 35 social networks including Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, and TikTok. This centralized approach saves time and ensures consistent messaging across all channels.
Hootsuite's core functionality revolves around content scheduling, social listening, team collaboration, and performance analytics. The platform's strength lies in its ability to handle enterprise-level social media operations while remaining accessible to small businesses and individual users.
What sets Hootsuite apart is its comprehensive ecosystem of integrations, advanced security features, and robust analytics capabilities. The platform also offers professional certification programs and extensive educational resources, making it not just a tool but a complete social media education platform.
Everything you need for social media success
Hootsuite provides a complete suite of social media management tools to help you grow your online presence
Content Scheduling
Schedule and publish content across all your social networks from one dashboard. Plan your content calendar weeks or months in advance.
Social Listening
Monitor mentions, keywords, and conversations about your brand across social media and the web to stay on top of your online reputation.
Analytics & Reporting
Track your social media performance with detailed analytics and create custom reports to measure ROI and optimize your strategy.
Team Collaboration
Collaborate with team members, assign tasks, and manage approval workflows to ensure consistent brand messaging across all channels.
Multi-Platform Support
Manage 35+ social networks including Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, and Pinterest from one place.
Content Curation
Discover and share relevant content from across the web with built-in content suggestions and RSS feed integration.
Choose the right plan for your needs
Start with a free trial and scale as your social media presence grows. All plans include core features.
Why Hootsuite leads the competition
See how Hootsuite compares to other social media management platforms
| Features | BEST CHOICEHootsuite | Buffer | Sprout Social | Later | SocialBee | |
|---|---|---|---|---|---|---|
| Social Networks Supported | 35+ networks | 8 networks | 10 networks | 6 networks | 5 networks | |
| Team Collaboration | Advanced | Basic | Advanced | Basic | Basic | |
| Social Listening | Comprehensive | No | Yes | No | No | No |
| Enterprise Features | Extensive | Limited | Good | No | No | |
| Mobile App Quality | Excellent | Good | Good | Excellent | Fair | |
| Starting Price | $99/monthENTERPRISE READY | $6/month | $89/month | $18/month | $19/month |
Hootsuite Pros and Cons
Pros
- Extensive platform support: Supports 35+ social networks, more than any other major competitor
- Enterprise-grade features: Advanced security, team management, and compliance features for large organizations
- Comprehensive analytics: Detailed reporting and analytics across all social platforms
- Strong integrations: Extensive app directory with 250+ integrations
- Educational resources: Hootsuite Academy offers professional certification and training
Cons
- ✗Higher pricing: More expensive than many competitors, especially for small businesses
- ✗Complex interface: Can be overwhelming for beginners with its extensive feature set
- ✗Limited free plan: No free plan available, only a 30-day trial
- ✗Instagram limitations: Some Instagram features require additional steps due to API restrictions
Trusted by leading brands worldwide
See how businesses are using Hootsuite to streamline their social media operations and drive results
James Thompson
Social Media Strategist, BrandForward Agency
"Managing 50+ client accounts across all social platforms was chaos before Hootsuite. Now we schedule a month's worth of content in just 2 hours. The team collaboration features and approval workflows have streamlined our entire process."
Amanda Parker
Community Manager, FitLife Wellness
"The social listening feature in Hootsuite is a game-changer. We caught a potential PR crisis early and turned it into positive engagement. The analytics dashboard gives us insights we never had before, helping us grow our community by 300%."
David Wilson
Marketing Director, GlobalTech Enterprises
"Hootsuite's enterprise features are exactly what we needed for our international campaigns. Managing 35+ social accounts across different time zones is seamless. The custom reporting saves our team 20 hours per month."
Ready to streamline your social media?
Join over 18 million users and 800+ Fortune 1000 companies already using Hootsuite to manage their social media presence effectively.