Grow better with HubSpot
HubSpot's CRM platform has all the tools and integrations you need for marketing, sales, content management, and customer service. Each product in the platform is powerful alone, but the real magic happens when you use them together.
TRUSTED BY 100,000+ GROWING BUSINESSES
See HubSpot in Action
Watch how HubSpot's CRM platform helps businesses grow better with integrated marketing, sales, and service tools
What is HubSpot?
HubSpot is a comprehensive customer relationship management (CRM) platform that provides software and support to help businesses grow better. Founded in 2006, HubSpot has become the leading inbound marketing platform, serving over 100,000 customers in more than 120 countries.
The platform consists of five main hubs: Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub. Each hub is designed to work seamlessly together, providing a unified view of your customers and prospects throughout their entire journey with your business.
What sets HubSpot apart is its commitment to inbound methodology - attracting customers through valuable content and experiences rather than interrupting them with traditional advertising. This approach has proven highly effective for businesses of all sizes, from startups to enterprise companies.
HubSpot offers a freemium model, allowing businesses to start with basic CRM functionality at no cost and scale up as their needs grow. This approach has made professional-grade marketing and sales tools accessible to businesses that previously couldn't afford enterprise-level solutions.
Everything you need to grow your business
HubSpot's integrated platform provides all the tools you need for marketing, sales, customer service, and content management
Marketing Automation
Create sophisticated marketing campaigns with email marketing, lead nurturing, social media management, and detailed analytics to track ROI.
CRM & Sales Tools
Manage your entire sales pipeline with contact management, deal tracking, sales automation, and detailed reporting to close more deals.
Customer Service
Provide exceptional customer support with ticketing, knowledge base, live chat, and customer feedback tools to delight your customers.
Content Management
Build and optimize your website with HubSpot's CMS, including drag-and-drop editor, SEO tools, and personalization features.
Operations Hub
Sync and clean customer data, automate business processes, and create custom reports to optimize your operations.
Analytics & Reporting
Get comprehensive insights into your marketing, sales, and service performance with customizable dashboards and detailed reports.
Choose the right plan for your business
Start free and scale as you grow. All plans include the core CRM platform.
Why HubSpot outperforms the competition
See how HubSpot stacks up against other CRM and marketing automation platforms
| Features | BEST CHOICEHubSpot | Salesforce | Marketo | Pardot | ActiveCampaign |
|---|---|---|---|---|---|
| Free CRM | Forever Free | Limited | No | No | Limited |
| All-in-One Platform | Complete | Partial | Marketing Only | Marketing Only | Limited |
| Ease of Use | Excellent | Complex | Complex | Moderate | Good |
| Content Management | Built-in CMS | No | No | No | No |
| Customer Support | 24/7 + Academy | Business hours | Limited | Business hours | Email only |
| Starting Price | FreeBEST VALUE | $25/user/month | $895/month | $1,250/month | $29/month |
HubSpot Pros and Cons
Pros
- Free CRM: Robust free tier with essential CRM features that many businesses can use indefinitely
- All-in-one platform: Marketing, sales, service, and CMS tools work seamlessly together
- User-friendly: Intuitive interface that's easy to learn and use for teams of all skill levels
- Excellent support: Comprehensive documentation, training, and responsive customer support
- Strong integrations: Connects with 500+ third-party tools and services
Cons
- ✗Expensive at scale: Pricing can become costly as you add more contacts and advanced features
- ✗Limited customization: Less flexible than some enterprise solutions for complex workflows
- ✗Reporting limitations: Advanced reporting features require higher-tier plans
- ✗Contact limits: Free plan has contact limits that growing businesses may quickly exceed
Trusted by growing businesses worldwide
See how companies are using HubSpot to grow better and achieve their business goals
Emily Brooks
VP of Marketing, CloudSync Technologies
"HubSpot's free CRM got us started, and we've grown with the platform beautifully. The marketing automation increased our lead quality by 60%, and the sales team loves how everything integrates seamlessly. ROI has been phenomenal."
Alex Nguyen
Sales Director, InnovateCorp
"The all-in-one approach is what sold us on HubSpot. Having marketing, sales, and service data in one place gives us incredible insights. Our sales cycle shortened by 30% and customer retention improved dramatically."
Rachel Patel
Customer Success Manager, GrowthLab
"HubSpot Academy transformed our team's skills while the platform transformed our results. The reporting capabilities help us make data-driven decisions daily. Customer satisfaction scores increased by 40% since implementation."
Ready to grow better with HubSpot?
Join over 100,000 businesses already using HubSpot to attract, engage, and delight customers. Start free and scale as you grow.