Constant Contact Review
The complete email marketing solution for small businesses and non-profits
What is Constant Contact?
Constant Contact is one of the most established email marketing platforms, serving small businesses, non-profits, and organizations since 1995. The platform offers intuitive email marketing tools, automation capabilities, and a range of features designed to help businesses grow their audience and increase engagement.
With over 600,000 customers worldwide, Constant Contact has evolved from a simple email marketing tool to a comprehensive marketing platform that includes website building, ecommerce, social media management, and more. Its user-friendly interface makes it particularly appealing to small business owners who may not have extensive marketing experience.
The platform is known for its exceptional customer support, extensive template library, and robust reporting features that help businesses track and improve their marketing efforts.
Video Review
Key Features
Email Marketing
Create professional emails with the drag-and-drop editor, choose from hundreds of customizable templates, and send targeted campaigns to specific segments of your audience.
- Drag-and-drop email editor
- 500+ customizable templates
- List segmentation capabilities
Automation
Set up automated email sequences triggered by specific actions, welcome new subscribers, and nurture leads with targeted content based on their behavior.
- Welcome series automation
- Behavior-based triggers
- Birthday and anniversary emails
Contact Management
Organize your contacts with tags and lists, import contacts from various sources, and keep your database clean with automatic list management tools.
- Contact tagging and segmentation
- List growth tools
- Contact activity tracking
Analytics & Reporting
Track email performance with detailed reports, monitor open rates, click-through rates, and conversions, and use insights to optimize future campaigns.
- Real-time email tracking
- Click heat maps
- Comparative reporting
Additional Features
- Website builder
- Online store capabilities
- Social media posting
- Landing page builder
- Google Ads integration
- Facebook & Instagram ads
Pricing
Constant Contact offers a straightforward pricing structure based on the number of contacts in your database. All plans come with a 60-day free trial for new customers.
Lite
For beginners
Starting price for up to 500 contacts
- Email marketing
- Customizable templates
- Contact management
- Basic reporting
Standard
For growing businesses
Starting price for up to 500 contacts
- Everything in Lite
- Automated email sequences
- Custom branding
- A/B testing
- Advanced reporting
Premium
For advanced marketers
Starting price for up to 500 contacts
- Everything in Standard
- Dynamic content
- Custom integrations
- Priority support
- Advanced automation
* Prices increase as your contact list grows. Visit the Constant Contact pricing page for detailed pricing based on your contact count.
Pros and Cons
Pros
- Extremely user-friendly interface, perfect for beginners
- Excellent customer support with phone, chat, and email options
- Large library of professional email templates
- Comprehensive marketing tools beyond just email
- Robust reporting and analytics
- High email deliverability rates
Cons
- Higher pricing compared to some competitors
- Limited automation capabilities in lower-tier plans
- A/B testing limited to subject lines only
- Template customization can be somewhat restrictive
- Advanced users may find some features lacking
User Reviews
John Doe
"Constant Contact has been a game-changer for our small retail business. The email templates are professional and easy to customize, and the reporting helps us understand what's working. Customer support is always helpful when we need assistance."
Sarah Miller
"We've been using Constant Contact for our non-profit organization for over 3 years. It's reliable and straightforward, though I wish the automation features were more robust. The pricing increases significantly as your list grows, which has been challenging for our budget."
Alternatives to Constant Contact
Mailchimp
Popular alternative with a free plan for up to 2,000 contacts and more advanced automation capabilities.
Read ReviewGetResponse
Offers more advanced automation workflows and webinar functionality at a competitive price point.
Read ReviewHubSpot
More comprehensive marketing platform with CRM integration and advanced marketing automation.
Read ReviewConclusion
Constant Contact remains one of the most user-friendly email marketing platforms available, making it an excellent choice for small businesses, non-profits, and beginners in email marketing. Its intuitive interface, extensive template library, and reliable customer support set it apart from many competitors.
While it may not offer the most advanced automation features and comes at a higher price point than some alternatives, the platform's ease of use and comprehensive marketing tools make it a solid choice for organizations that value simplicity and reliability over cutting-edge features.
If you're looking for an established, reliable email marketing platform with excellent support and don't mind paying a premium for these benefits, Constant Contact is definitely worth considering.
Our Verdict
Constant Contact excels in user-friendliness and customer support, making it perfect for small businesses and non-profits looking for a reliable email marketing solution without a steep learning curve.
Quick Info
- Best For:Small businesses, non-profits, beginners
- Starting Price:$12/month
- Free Trial:60 days
- Founded:1995
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